AJ

Martindale Electric is an electrical test equipment manufacturer. Specialising in safe isolation tools and promoting electrical safety. A highlight was redesigning the website which I would later launch a year and a half later...

NEW Martindale Electric website
https://martindale-electric.co.uk/
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Designed over 80 pages of the website in XD and Figma
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Organised the update of photos, copy and USPs for over 300 products pages
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Designed 70 category and range pages
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Ensured over 260 product pages had high quality images, USPs and spec tables
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Worked directly with web developers from initial build all the way to post go-live development
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Personally uploaded, maintained and edited pages via the Wordpress side

New PAT tester range
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Software design and development
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Frontplate and button design
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Back label design in keeping with UK regulations
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Produced datasheet and manual

ET6000 series
https://martindale-electric.co.uk/mft/
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Produced data sheet and a 83 page manual with illustrations
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Designed PR, emails and social media posts
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Designed and ordered packaging through the factory
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Instructed an external media team to produce video content

Email marketing
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Produced 3-4 emails a month for Martindale
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Aligned with media plan and focused on product launches and our campaigns

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Packaging, manuals & catalogues
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Campaign posters
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Exhibiton stands
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Artwork for workspace
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Designed large format banners for the building
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Illustration and layout design

Social media
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Managed post creation, scheduling and advertising
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Facebook, Linkedin, Instagram and X
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Ranged from animated reels to static posts
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Initially I did all of the posts but then oversaw a junior designer to take over this role
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