Martindale | Abbie James

Martindale Electric is an electrical test equipment manufacturer. Specialising in safe isolation tools and promoting electrical safety. A highlight was redesigning the website which I would later launch a year and a half later...

NEW Martindale Electric website

https://martindale-electric.co.uk/

Designed over 80 pages of the website in XD and Figma
Organised the update of photos, copy and USPs for over 300 products pages
Designed 70 category and range pages
Ensured over 260 product pages had high quality images, USPs and spec tables
Worked directly with web developers from initial build all the way to post go-live development
Personally uploaded, maintained and edited pages via the Wordpress side

New PAT tester range

Software design and development
Frontplate and button design
Back label design in keeping with UK regulations
Produced datasheet and manual

ET6000 series

https://martindale-electric.co.uk/mft/

Produced data sheet and a 83 page manual with illustrations
Designed PR, emails and social media posts
Designed and ordered packaging through the factory
Instructed an external media team to produce video content

Email marketing

Produced 3-4 emails a month for Martindale
Aligned with media plan and focused on product launches and our campaigns

Poster & banner design

Campaign posters
Artwork for workspace
Designed large format banners for the building
Illustration and layout design

Social media

Managed post creation, scheduling and advertising
Facebook, Linkedin, Instagram and X
Ranged from animated reels to static posts
Initially I did all of the posts but then oversaw a junior designer to take over this role

https://www.instagram.com/martindaleelectric/